Don't call it a comeback, but it seems like Provocateur owners Mike Satsky and Brian Gefter are ready to return to Chelsea with a new nightclub project in the old Shadow space. The mysterious sounding 28 SG HOSPITALITY GROUP, LLC is currently on the Community Board 5 calendar for a new liquor license application, and the LLC is registered to none other than Mike Satsky.
The duo's first big club was the old Stereo on W. 29th Street, so this would mark a return to the neighborhood where they enjoyed their first taste of success, if they are approved. At 11,000 square feet, this new space would also be markedly bigger then Provocateur, and would provide a permanent home for the large scale DJ events that they have been putting on at venues like the Roseland Ballroom the past few years. We reached out to Satsky for comment but have yet to hear back.
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