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A Lesson from Danny Meyer About Dots and Rocks

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Welcome to Danny Knows Best, a new regular feature in which Eater highlights pieces of restaurant philosophy from Danny Meyer's hospitality bible, Setting the Table:
Today's lesson comes from Chapter 4, "Turning Over the Rocks":

Dots are information. The more information you collect, the more frequently you can make meaningful connections that can make other people feel good and give you an edge in business. Using whatever information I've collected to gather guests together in a spirit of shared experience is what I call connecting the dots. If I don't turn over the rocks, I won't see the dots. If I don't collect the dots, I can't connect the dots. If I don't know that someone works, say, for a magazine whose managing editor I happen to know, I've lost a chance to make a meaningful connection that could enhance our relationship with the guest and the guest's relationship with us. The information is there. You just have to choose to look.
· All Coverage of Danny Meyer [~ENY~]