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Marcus Samuelsson Expands Brand, Wears Funny Pants

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Marcus Samuelsson is a very busy guy. His restaurant Red Rooster is still a total hit, and his book Yes, Chef is a bestseller. The Times notes that Samuelsson is also working on expanding his brand beyond restaurants and books. Here are some of the things he's working on right now:

· A tea line (now available)
· Menu development for corporate cafeterias
· A cookware collection for Macy’s
· Two blogs
· A new casual restaurant at Alice Tully Hall
· A food line for American Airlines
· Buying all the crazy pants in the world, and wearing them all the time
Samuelsson notes: "We constantly have to edit, curate, sift through our brand...Where is the stretch? Where is the perfect fit? Where does it make sense? You have to be a Baryshnikov." His burgeoning empire employs about 700 people right now.
· Marcus Samuelsson, a Chef, a Brand and Then Some [NYT]
· All Coverage of Marcus Samuelsson [~ENY~]

Red Rooster

310 Malcolm X Boulevard, Manhattan, NY 10027 (212) 792-9001 Visit Website

Red Rooster

310 Lenox Ave., New York, NY

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