clock menu more-arrow no yes mobile

Filed under:

Marcus Samuelsson Expands Brand, Wears Funny Pants

New, 6 comments

Marcus Samuelsson is a very busy guy. His restaurant Red Rooster is still a total hit, and his book Yes, Chef is a bestseller. The Times notes that Samuelsson is also working on expanding his brand beyond restaurants and books. Here are some of the things he's working on right now:

· A tea line (now available)
· Menu development for corporate cafeterias
· A cookware collection for Macy’s
· Two blogs
· A new casual restaurant at Alice Tully Hall
· A food line for American Airlines
· Buying all the crazy pants in the world, and wearing them all the time
Samuelsson notes: "We constantly have to edit, curate, sift through our brand...Where is the stretch? Where is the perfect fit? Where does it make sense? You have to be a Baryshnikov." His burgeoning empire employs about 700 people right now.
· Marcus Samuelsson, a Chef, a Brand and Then Some [NYT]
· All Coverage of Marcus Samuelsson [~ENY~]

Red Rooster

310 Lenox Avenue, Manhattan, NY 10027 (212) 792-9001 Visit Website

Red Rooster

310 Lenox Ave., New York, NY

Sign up for the newsletter Sign up for the Eater New York newsletter

The freshest news from the local food world