Hoboken Artichoke Knock-Off Drops the 'Artichoke'

A victory for Francis Garcia and Sal Basille: the word "Artichoke" has been scrubbed from the name of the copycat Hoboken pizzeria operated by two of their former employees. The new restaurant is now called "Famous Pizza."

Earlier this summer, the pizzeria put up signage that read, "Famous Artichoke Pizza," and a handful of local blogs reported that the beloved East Village slice joint was expanding to Jersey. In June, Artichoke owner Francis Garcia told Eater that this restaurant had no affiliation to his mini-chain, and that his lawyers were looking into the matter. Garcia explained, "[E]veryone that works in our store, they're either friends of ours or family. It sucks. You break your ass, you try and make something, and people just try and steal it." The Yelp reviews indicate that Famous Pizza serves a spinach and artichoke-topped slice.
· Famous Pizza [Yelp]
· Former Artichoke Employees Steal Name, Recipes [~ENY~]