The '21' Club is undergoing another round of renovations, though this one really matters most for people thinking about having a wedding reception or bar mitzvah there. The owners are pumping $1.5 million into the revamp, which will turn two L-shaped private dining rooms into one larger, 180-seat room.
According to the Times, more than half of the '21' Club's annual $18 million in revenues comes from private events. General manager Bryan M. McGuire estimates they've lost about $2 million in business because of the shape of the private dining rooms, a sum that they're hoping to recoup once these renovations are completed in the coming weeks.
· For the '21' Club, a Potentially Significant Renovation [NYT]
· All Coverage of the '21' Club [~ENY~]