The proposed large soda ban is not sitting well with restaurateurs and beverage companies. Ad Age learns that the National Restaurant Association and the American Beverage Association are already looking into how they can fight the proposed piece of legislation.
Sodas make up about 10 percent of all fast food sales, and the profit margin is super high — about 90 percent. If the ban goes into effect, chains and NYC fast-casual places will have to look into other ways to make up that money. One option would be to push large versions of things like milkshakes, smoothies, and lattes, which would be exempt because of their dairy or fruit content. The new rules would only apply to restaurants (of all shapes and size), stadiums, and movie theaters, so you could still grab a Big Gulp at 7-Eleven or a large Coke at the bodega. If everything goes according to plan, the bill could be instituted as early as next spring.
When asked for his thoughts on nutrition over the weekend, soda-hater Michael Bloomberg explained how much he adores BLTs, noting: “If you have one a month, that’s okay. It's not going to cause weight...I love BLTs. Probably a lot of calories in a BLT when you put as much mayonnaise on it as I do."
· New York's Big-Drink Ban Would Trim Bottom Lines [Ad Age]
· All Coverage of the Soda Ban [~ENY~]