Co.'s Jim Lahey explains his pizza aspirations: "I'd say that if I could make any contribution at all, I hope that it's to help change the culture of the pizza and bread industry. They're the bastard stepchildren of the food industry, but at the same time, baking is the mother of all culinary ritual — fermentation, alcohol, grains, agrarian society, cooking in a fire, keeping something alive, being repetitive." [Eater National]
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