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Don't be a Jerk

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bike.bmpNYC is hoping to increase the number of Department of Transportation enforcement officers and the $100 fine against commercial cyclists who illegally ride on the sidewalk, reports the Daily News. This fine will most likely affect the restaurants and messenger services employing the bikers. This is all part of the "Don't be a Jerk" campaign, encouraging cyclists to ride more responsibly. [NYDN]

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