Pink Elephant is finally reopening in New York City, almost three years after the owners were forced out of their 27th Street location by a rival club owner and they won a court case to get control of the brand name. But instead of looking to open a mega club in a former warehouse in Chelsea or partner with a soon to open hotel, owners David Sarner and Robert Montwaid have found a location on W. 8th Street to open what they are claiming will be a quieter, speakeasy version of the club that will offer live performances, high quality cocktails and allow customers to engage in nice conversation. This is Pink Elephant we're talking about here, right? This is the place that practically invented sparklers with their bottle service and now they are going to open a quiet cocktail lounge? Riiiiiiight.
The best guess for the new Pink Elephant is the former Love Club space on MacDougal Street that has been inactive for a while now. But this would require getting approval to reopen the club with a new liquor license, hence the talk about this new version of the club being a more laid back place to discuss current events.
Don't forget that Pink Elephant has come close to reopening a few times before, including trying to take over both a strip club and then their original space that has been vacant for two years, only to have their dreams killed at the last minute by community boards, so they still have a long way to go before the good times begin anew.
· Elephant Revival [NYP]
· Pink Elephant Coverage [~ENY~]
· Nightlife Coverage [~ENY~]