Brunch at North End Grill; New LES Chocolate Shop

BRUNCHWIRE— The new 14th Street of 5 Napkin Burger, North End Grill, and The Beagle are all launching brunch this weekend. [EaterWire; GS]

LOWER EAST SIDE— Flo Fab reports that Christian Vautier Le Concept, a chocolate shop and cafe, will open on the Lower East Side on Wednesday. There truffles, chocolate bonbons, caramels, fruit jellies and more will be made daily by the staff of Christian Vautier, a chocolate maker who is also the pastry chef at the Grand Intercontinental Hotel in Paris. [DJ]

EAST VILLAGE—A group of East Village bloggers embarked in their first "cash mob," where they agreed to go to one business all at once and infuse it with cash. This time they mobbed (well nine of them did at least) Odessa. [My Private Coney]

WILLIAMSBURG—King & Grove, the owners of Ruschmeyer's out in Montauk and a handful of other properties have revealed what they're calling the newly acquired Hotel Williamsburg: King & Grove Williamsburg. They promise a "compelling" restaurant is coming soon to the Pillar & Plough space. [EaterWire]