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Ice Cream Man

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2012_mr_softee_jingl1.jpgSmithsonian magazine has outed the man whose name you’ll be cursing every time an ice cream truck parks outside your bedroom window: Les Waas. Turns out Mister Softee hired Waas to write them a jingle in 1960 after he hit it big shilling for sauerkraut. In one take in a New York studio, Wass wrote the three-minute song—plus lyrics!—that has now burrowed its way into the collective unconscious. [Smithsonian]

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