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Burger Wars

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2012_umami_burger_12.jpgDiners are not getting sick of mid-priced burger chains. Umami Burger owner Sam Nazarian explains the phenomenon: “Consumer awareness, especially around burgers, is evolving....These gourmet burger chains hit a certain psychographic — somebody who is very quality conscious, who is willing to explore and get out of their element.” Nazarian will open the first NYC location of Umami Burger later this year. [Bloomberg]

Umami Burger

432 Avenue of the Americas, New York, NY 10011 212-677-8626

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