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Aggressive Marketing

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2012_sons_of_essex_ads1.jpgTo announce the debut of their late night menu, Sons of Essex plastered the Lower East Side with photos of almost-nude hipster models wolfing down cheeseburgers. It's kind of like those Carl's Junior ads, but with a Terry Richardson twist. Head over to Bowery Boogie for a full gallery of the posters. [Bowery Boogie]

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