It seems that since days of yore, menu designers have been practicing their craft based on the assumption that diners' "eyes flit from place to place to find the most enticing dish," landing first on the upper half of the right side of the menu (the "sweet spot") and then kind of bopping around. Wrong: A new study coming out from San Francisco State finds that actually, people read menus like books. The more you know. [Eater National]
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