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The Free Burger Allure

2012_1_steakline.jpgThe New Yorker stopped by the just opened Steak 'n' Shake last week to chat with the people who camped out in line overnight before the opening in order to get a year's worth of free burgers. A highlight: "Around 3 A.M., they said, a bartender just off his shift and drunk, had shown up, asked what was going on, then disappeared into Duane Reade and emerged with thirty-six beers, a lawn chair, and a collection of hats and gloves." [New Yorker]