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Not Everyone Got the Memo About the New Acme

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One of the byproducts of re-opening an established restaurant, such as Acme in Noho, with a completely new concept, menu, and team is dealing with the original restaurant's regulars. Per owner Jean-Marc Houmard:

We still have people every day coming in asking for the collard greens and fried catfish. It's funny. Big families will show up at six o'clock on a Sunday, not the typical crowd that would have read about what we're doing here now. Some stay but some don't get it. What we're doing is the opposite of the old Acme.
And by that he means nothing is fried and the food is good. He also says the partners wanted a burger on the menu but the consulting chef and Noma founder Mads Refslund refused. But he thinks they may have one—or some "interesting sliders"—when they launch a late night menu in the spring.

Click over to Paper to find out how Houmard convinced Refslund to come to New York and why he didn't just open a comfort food spot even though "we would be able to pack the restaurant no matter what."
· Indochine's Jean-Marc Houmard Has Gone "Mads" With His New Acme [Paper]
· All Coverage of the New Acme [~ENY~]

ACME

9 Great Jones Street, Manhattan, NY 10012 (212) 203-2121 Visit Website

Acme

9 Great Jones St., New York, NY

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