CHINATOWN— Le Baron will be throwing open its door for the first time on Sunday night. The much anticipated nightclub will then hold selected events until Fashion Week in February, when you can expect it to wear the crown of coolest club on earth, until it's not. [EaterWire]
FLATIRON DISTRICT—Jay Z's 40/40 Club underwent a multimillion dollar renovation and held a grand reopening party last night. The place had previously attracted both sports and hip hop fans as customers, but last night's re-opening also drew Warren Buffet. Maybe the remodeled place will have a remodeled crowd. [NYP]
MEATPACKING DISTRICT— The NYPD arrested a man inside the bathroom of Kiss and Fly who was attempting to flush the contents of two stolen bags down a toilet early Saturday morning, begging one to question if he was able to get any items down the drain before he was arrested and if he thought he could flush the bag itself to hide all evidence of his crime. The world may never know. [The Villager]
AWARD SEASON— While Hollywood fetes itself with awards, the nightclub and bar industry is doing the same. The finalists for the 2012 Nightclub and Bar Awards were recently announced and a few New York locations like Avenue, The Darby Downstairs and Bierhaus are nominated in some categories. Best of luck for these made up awards! [N&B]
SENIOR THESIS— The study of nightlife began at Harvard and then hopped to Yale. Now, NYU grad student Sara Stosic has done her thesis study on the role that marketing and communications play in nightlife. The paper, called Marketing the Illusion of Inclusive Exclusivity, discusses how a nightclub creates the public belief that a venue is exclusive through its marketing efforts while remaining attainable for clientele on a commercial level, and concludes that "nightlife, then, through its inclusive exclusive component, creates the illusion in people’s heads that frequenting a certain venue contributes to their inner satisfaction and allows them to distinguish themselves from other social groups." That sounds about right. The thesis is available online here.