Steak 'n' Shake, the cultishly loved Midwestern burger chain and inspiration for hometown hero Shake Shack will open its first ever New York City location on Thursday at 10 AM next to the Ed Sullivan Theater on Broadway just north of 53rd Street.
This is the first of their new "Signature" Steak 'n' Shakes, which features a pared down menu—just burgers, fries, and shakes—a new special organic burger, and beer (including Brooklyn Brewery beer on tap at this location) and wine. For those unfamiliar with the Steak 'n' Shake model, they serve burgers made of ribeye and New York strip steak formed into small patties, seared super thin on the grill. An original burger—two patties with cheese, lettuce, tomato, mayo, and pickles—goes for $4 and comes with fries, hand cut on the premises.
When the location opens on Thursday morning, they will give away free Steak 'n' Shake meals for a year to the first 150 people in line. But watch out. The staff at Late Night with David Letterman, which they fed today, have vowed to get out the tents and be first in line. Letterman, a professed fan of the chain, sent pages over to the space
as soon as news broke of the opening. So expect quite the line.
· All Coverage of Steak 'n' Shake [~ENY~]