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The Michelin New York Twitter Bot Fail

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Someone over at the Michelin NY twitter account is asleep at the wheel today. The supposed Michelin reviewer (or reviewers) who tweets about recent restaurant meals and minor slights wrote today, "What an incredible dinner at Le Bernardin last night. The best in years." Funny, since the restaurant closed earlier this month to make way for long-planned renovations. After the tweet grabbed the attention of Ryan Sutton, Sam Sifton, and others, the tweet was deleted. And it was replaced with this:


Ahhh, ok, recently. Like over a month ago recently? Are all the tweets made up or just this one? Or do they stockpile the tweets for months on end and get to them when they get to them?

Update: Now it's a twitter meme.

· @MichelinNY [Twittter]
· Top 10 Zinger Tweets from Michelin's NYC Reviewers [~ENY~]

Le Bernardin

155 West 51st Street, Manhattan, NY 10019 (212) 554-1515 Visit Website