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Simon Hammerstein is one busy beaver these days. The Box impresario has already expanded to London and recently inked a deal to bring his sexually charged show to Las Vegas, but didn't let that stop him from hosting a pop up event in Los Angeles to coincide with the launch of Belvedere Red. The one night only event was held at Paul & Andre, which is a nightlife pop up already and possibly made this the first ever pop up in a pop up. Eater LA also hears that Hammerstein is considering a more permanent run of the Box in LA, and that he may test the water with some additional pop up nights before making any decision. Is there really that much "talent" to simultaneously thrill Box customers in four locations?
· The Box Pop-Ups in LA, Potentially Expanding Here, Too? [~ELA~]
· The Box Coverage [~ENY~]
· Nightlife Coverage [~ENY~]
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