Later this summer, Soho is getting a new fro-yo shop from Chobani, the favorite Greek yogurt brand of dieting co-workers, everywhere. For its first ever dessert shop, the company has secured a 550 square-foot retail space that was formerly the home to Swatch, on the tourist-heavy corner of Prince and West Broadway.
According to a press release, the new store will offer "organic Greek frozen yogurt and select toppings," and will "introduce the brand to a thriving retail corridor of Manhattan." So, now you'll be able to get your Greek fro-yo at Chobani and then stroll a few blocks to the Nespresso store (also on Prince Street), for some coffee.
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