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Cool Factor

2011_04_wodka.jpgNew York nightclub and restaurant operators have fallen in love with Wodka Vodka. Is it the taste, the bottle or heritage as the official vodka of the former Soviet Union that makes it so popular? Is it Wass Steven's being the pitch man? While they all factor into the equation, what Wodka mainly has going for it is its low, low price. How low? Lavo's beverage director Keith Nelson sells five to ten cases a week and says that Wodka is "the cheapest vodka I can find that's not in a plastic bottle." Remember that when you fork over $15 for a vodka and soda. [BusinessWeek]


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