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Click on each matchbook for more info.
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Keens: A fifties-era keepsake from the Herald Square chophouse, which is still going strong after 126 years. [
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Toffenetti Restaurant: This massive Times Square-area restaurant opened in 1940 and closed in 1968. It was the NYC outpost of a small Chicago chain. Its owner, Dario Toffenetti, was famous for his flamboyant menu descriptions (the spaghetti
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Forum of the Twelve Caesars: A piece of memorabilia from restaurateur Joe Baum's most over-the-top project, opened in 1957 and closed
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La Grenouille: An old-school matchbook from one of New York's most beloved French restaurants, opened in 1962. [
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Windows on the World: A keepsake from the restaurant on top of the World Trade Center, opened in 1976 by Joe Baum. Michael Lomanaco was the last chef there. [
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Jack Dempsey's Broadway Restaurant: This popular steakhouse on Broadway between 49th and 50th was owned by heavyweight boxing champion, Jack Dempsey. It opened in 1935 and closed in 1974. [
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La Fonda Del Sol: Artist Alexander Girard designed the matchbooks for this splashy Spanish restaurant in Midtown. They were really popular: a lithograph of the patterns was purchased by
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Childs: A forties-era matchbook from the popular cafeteria chain, front and back. Most locations had pancake flippers in the front window, to entice diners.
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Lüchow’s: This German restaurant and beer garden had a century-long run on 14th. St. It closed in 1982 and the property was bought up by NYU, who built a dorm there. [
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Longchamps: A relic from the NYC chain, which was popular with the ladies. Most locations boasted slick art deco design by Winold Reiss. [
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