The Real Deal learns today that Potbelly's Sandwich Works, a sandwich shop from Chicago that is a bit of an institution out there, is coming to New York. They just signed a 15 year lease at 2 Gold Street, one of Manhattan's premier rental buildings for post-collegiate New York newcomers and home to some of the city's most sizzling tenants.
They should offer serious competition to its neighbors in the building: Pret-A-Manger, Goodburger, and Hot Clay Oven. And for those who want to franchise more location in New York, keep in mind the chain prefers business owners with spouses or life partners (kids are a bonus).
· Potbelly's opening first NYC shop, in FiDi [~ENY~]
· All Coverage of 2 Gold Street [Curbed NY]