UCB to Drop Hot Chicks Room Sign; Ciano Launches Lunch

FLATIRON——Beginning March 21, Ciano will open up their doors for weekday lunch. Offered in addition to an a la carte lunch menu, the three course prix fixe costs $30 and includes items like savory crepes, striped bass, and gelato and sorbet. On the weekends, they'll serve brunch. [EaterWire]

UPPER WEST SIDE—Today, Upper West Side icon Barney Greengrass was shut down for the filming of the movie Extremely Loud and Incredibly Close, starring Tom Hanks and Sandra Bullock. [DNA Info]

BRIGHTON BEACH—The owner of Rasputin, a Russian restaurant, club, and venue in Brighton Beach will appear on a reality show on Lifetime called Brighton Beach. [Sheepshead Bites via GS]

EAST VILLAGE—After some reported pressure from the community (or one woman with a petition) the Upright Citizen's Brigade is removing their jokey sign above their new East Village theater that reads "Hot Chick's Room." [EVG]

CHAINDOM—20 branches of KFC are on the market. The previous franchisee filed for bankruptcy and the city is holding an auction for new owners. [Crain's]