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2011_12_rolex1.jpgThere's a deli in Fort Greene that goes by the name of Rolex Deli, because the owner, Shawqu Ali feels "it's a name that is associated with quality and prestige." Rolex, the watch company, feels the same way about their own name, which is why they're filing a trademark-infringement suit against the deli for fear that customers could be confused that it is somehow associated with $30,000 watches. [NYP via Racked NY]

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