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Landmarks Tells UWS Candy Store to Tone it Down

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Yesterday, the Landmarks Preservation Commission sided with Upper West Side neighbors who have spoken out against giant new candy store Sugar & Plumm Purveyors of Yumm for its "garish" facade. The architects at the Rockwell Group had the following planned for the store, now scheduled to open in the spring: four 3-foot high multi-colored light fixtures, six striped awnings, signage with the store's name in "halo-lit" letters, and a menu handwritten daily on two faux antique mirrors mounted on either side of the store's entrance. While one LPC member told the architects the plans needed to be "toned down," another called the look "tarted up" and a third commented that "The coolest places in New York City have no signs at all." Yes giant candy store chain, how about going the no sign route? Wouldn't that be cool?

All that said, the preservation group Landmark West! approves of Sugar & Plumm and believes it will "revive street life on the long-dormant commercial block without disrupting its residential elements." The store will present new plans to the LPC at a later date.
· UWS Candy Store Told to Tone Down 'Cutesie' Facade by Landmarks [DNA Info]
· Neighborhood Beefs [~ENY~]

Sugar & Plumm Purveyors of Yumm

Amsterdam Ave. and West 78th St., New York, NY

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