East Bridge to Become If Mother Only Knew (IMOK)

More changes are coming to the former Eldridge space, as East Bridge, the bar that opened there six months ago, is already closed.

East Bridge apparently hit upon hard times recently and began notifying people who booked parties there that they had to find new venues. The space has now been claimed by Marcus Bifaro, who most recently held the position of Beverage Director at the Surf Lodge. He will rebrand the bar as IMOK, which apparently stands for If Mother Only Knew. There are some minor renovations taking place and IMOK is looking to open by the end of the year.

· EastBridge Out at 247 Eldridge; Replacement Rumors Abound [BoweryBoogie]
· All Coverage of East Bridge [~ENY~]
[photo credit]