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Remembering Baum

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2011_10_baum.jpgOn the thirteenth anniversary of his death, chef and author Rozanne Gold remembers the great restauranteur Joe Baum, noting that he taught that "given enough design strength, merchandising razzle-dazzle, sizzling menu language and great marketing -- it was possible to replace the personality of an owner with the personality of a concept." [HuffPo]

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