clock menu more-arrow no yes

Filed under:

Remembering Baum

New, 1 comment

2011_10_baum.jpgOn the thirteenth anniversary of his death, chef and author Rozanne Gold remembers the great restauranteur Joe Baum, noting that he taught that "given enough design strength, merchandising razzle-dazzle, sizzling menu language and great marketing -- it was possible to replace the personality of an owner with the personality of a concept." [HuffPo]

Sign up for the newsletter Sign up for the Eater New York newsletter

The freshest news from the local food world