LUNCHWIRE— Two newly opened restaurants, La Petite Maison in Midtown, and Asellina on Park Avenue South, are launching lunch. In the former, chefs Alain Allegretti and Arno Busquet serve up signature Provençale staples like zucchini blossom beignets, pissaladière, a salade Niçoise, and Dover Sole Meunière, while the latter serves rustic Italian fare. [EaterWire]
RED HOOK—The Baked bakery in Red Hook, Brooklyn now sells brownie mix through Williams Sonoma. [WSJ]
PHILADELPHIA—Didn't know Midtown Lunch had a Philadelphia edition? Well they do, and they turned one today. Check it out. [ML]
EAST VILLAGE—As reported on Friday, Michael Huynh is turning DOB 111 into BarBao. A tipster says he's painting the new sign right this moment.