Restaurateurs Frank Falcinelli and Frank Castronovo on the rise of fine Italian dining (Marea, Lincoln): "I have a philosophy. The difference between fine dining and fine food is the service. We could make our food fancy, precious and expensive if we put smaller portions on the plate and had white linen tablecloths and had five servers per table. It’s the same food...We did all the editing so everyone eat inexpensively." [Inside Scoop SF]
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