Last month news broke that a Pop-Tarts Cafe was set to open in Times Square this week. But the powers that be at the breakfast snack's marketing firm didn't reveal much except to say there would be "the Varietizer, which creates customized boxes of Pop-Tarts that feature your favorite flavors." Now, the Times offers a sneak peek. Of course, there will be an hourly light show, but the store will also offer "marshmallow spread sandwiched between two Pop-Tarts frosted fudge pastries," "cinnamon rolls topped with cream-cheese icing and chunks of Pop-Tarts cinnamon-roll variety," and Pop-Tarts Sushi, "three kinds of Pop-Tarts minced and then wrapped in a fruit roll-up." Perfect. The only sad news: their lease is only until January.
Pop-World opens to the public tomorrow.
· A Times Square Aura for Pop-Tarts [NYT]
· Pop-Tarts to Open First Ever Shop and Cafe in Times Sq. [~ENY~]