WINE CLUBS—So, it turns out wine clubs are pretty much "generic branding exercise[s]" aimed at "a moneyed class of not-very-discriminating consumers." Some poor customer service rep who doesn't drink much wine and underwent a mere two weeks of training also reveals that even though her company owns many clubs aimed at different audiences, the members get most of the same deals. [HuffPo via Feast]
SOHO—After making our 10 New Overpriced dishes list today, PR for Soho sandwich shop Salume, tells Eater that the price of the $20 caprese salad is now $15. There are also new larger rolls, and most paninis are dropping in price $1 - $1.50. [EaterWire]
UPPER EAST SIDE—The Wright, the restaurant within the Guggenheim Museum, is serving a Kandinsky inspired prix fixe during the current exhibit. Both the exhibit and new menu ($32) will close on September 7. The items have "daring, linear strokes" and "intense use of color." [Eaterwire]