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Behold Pop-Tarts World NYC, Opening Today In Times Square

Looks like summer 2010 has one last blockbuster in her yet: Pop-Tarts World, officially opening today in Times Square. The space features four main attractions: a build your own Pop-Tarts box machine called The Varietizer, a counter service restaurant called the Pop-Tarts World Cafe, a make-your-own T-shirt station, and an interactive media area. At the cafe, you can get your favorite tart, frozen, toasted, or at room temperature and topped with a variety of of sugary and syrupy add-ons, as well as any number of original creations like "Ants on a Log?" and "Pop-Tarts Sushi." The most impressive part of the space, however, is the Varietizer, where you punch six flavor selections into a touch screen console, and a robot device moves up and down a column stacked with the treats, pulling your picks with a suction-cupped arm, then depositing them into a pile down below. And, if you want to watch YouTube clips of people doing things with Pop-Tarts, or log on to Facebook to tell everybody that you're at Pop-Tarts World, there's an area for that too.

Pop-Tarts World Cafe Menu:

From the Oven
Snickerdoodle Cookies, $2.99
Wild Berry Buckle Bar, $4.99
Caramel Green Apple Bars, $4.79
Sticky Cinna Munchies, $4.39
Chunky Chocolate Chipper, $2.99
Chocolate Chunk Peanut Butter Blondie, $3.99
Peach Blueberry Cobbler, $4.99

Chill Out Chow
Cookies & Cream, $4.29
Apple Pie A La Mode, $4.29
Chocoholic, $4.29
S'More Pa-Lease, $4.29
Hot Fudge Sundae, $4.29
Strawberry Milkshake, $4.29
Verry Berry, $4.29
Pop Tarts Ice Cream Sammys, $2.79

Top It Off, 50 cents each

Pop-Tarts Mini Crisps
Mini Chocolate Chips
Chopped Nuts
Toasted Coconut
Dried Fruit
Rainbow Non-Pareils
Seasonal Sprinkles

Frostings: Vanilla, Chocolate, Cinnamon
Finishing Drizzles: Raspberry, Chocolate, Vanilla, Caramel,

Delectably Delightfuls
Pop-Tarts Sushi, $2.29 for four pieces, or 75 cents each
Choco Dips, $1.29
Rice Krispies Treats Recipe With Pop-Tarts Pieces, $1.29
S'More Stix, $1.99
Ants on a Log?, $1.59 (for three pieces) or 55 cents each
Yogurt Parfaits, $3.29
Pop-Tarts Trail Mix, $1.99
Grape Jam-Wich, $2.99
Lemon Razzy, $2.49
Fluffer Butter, $2.99
Pop-Tarts Pretzels, $1.25
Pop-Tarts Granola Bars, $2.19

Oh So Close To Home
Pop-Tarts Pastries Available toasted, frozen, or at room temperature, in either frosted or unfrosted varieties, $1.50 Each Tart

Brown Sugar Cinnamon
Chocolate Chip Cookie Dough
Hot Fudge Sundae
Ice Cream Sandwich
Strawberry Milkshake
Vanilla Milkshake
Wild Berry
Blueberry Muffin
Cinnamon Roll
Orange Cream
Apple Streudel

Thirst Quenchers
Soda, $2.50
Coffee, $2.00
Juice, $2.50
Milk, $2.50
Water, $2.50

· All Pop-Tarts World Coverage on Eater [~ENY~]

Pop-Tarts World Cafe

128 West 42nd St., New York, NY