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Restaurant Month

zagatrestaurantweek.jpgRestaurant Week co-creator Tim Zagat pens a solid piece for the Atlantic on the enduring success of the promotion, noting: “no restaurant wants to look like it's discounting—i.e. having problems. The Restaurant Week program eliminates this issue, by putting all restaurants into the same boat and then smartly growing business through advertising and the help of sponsors..." [The Atlantic]

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