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The Name Game

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EV Grieve asks the owner of new EVill bar The 13th Step about the origins of their name: "We do use names that make you stop and laugh, smile or, maybe in some few instances, grimace, but that is solely a marketing tool that has been successful for our formula.... We polled dozens of New Yorkers who have been to, or are currently attending, AA meetings, and found 100 percent of them, young and old, to not only find the name funny, but many think it is fantastic, genius, creative, etc." [EV Grieve]

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