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2010_07_wassbillboard2.jpgAvenue bouncer and sometimes actor Wass Stevens is the new face of Wodka Vodka. The king of the velvet rope now towers above the tourists on a Times Square billboard with the company's slogan, "Hamptons Quality. Newark Pricing", a reference to Wodka's low cost of $11.99 a liter. Now that's how you sell a product! [NY Post]

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