NYTPicker notices that in just the last few days the Times and its smattering of blogs have written three puff pieces on The Blind Barber, a new gimmicky bar and barber shop in the former Plan B space. First came a piece in The Moment, then on The Nocturnalist, and finally in Frank Bruni's Tipsy Diaries. Was it just a strangely alluring press release, a lack of editorial oversight, no communication between the blogs? Really, it's just that writers can't resist a gimmick.
Bruni tells NYTPicker, "Such duplication is, I think, inevitable in a news organization as ambitious and comprehensive as ours: it's an admittedly imperfect byproduct of the newspaper's admirable energy, thoroughness, staffing level and reach." For those who are interested in what that press release looks like, it's a long one, and it's below.
NEW YORK – NY Not enough hours in the day for that much needed haircut? Has yet another social obligation cut into your grooming time? What if you could stop in for a trim and meet up with friends – all at the same location! No such place? Well now there is!
Enter The Blind Barber, a fully functioning barbershop and vintage cocktail lounge set to open in the East Village on Wednesday, June 23rd. Joshua Boyd, the visionary behind GalleryBar, Ella, Films in Tompkins and co- curator of Art Around the Park (at Tompkins Square Park) is at it again! He has joined forces with barbershop maestro Jeff Laub and Adam Kirsch, New York City native and nightlife persona/operator (The Box, Ella, GalleryBar)to open the ultimate experience in multitasking.
As with GalleryBar and Ella, Boyd turned to designer Robert Stansell III to realize their vision of a 1920s industrial-style space. On the barbershop side, an antique broken barber pole greets customers as the industrial, minimalist shop plays host to cuts and shaves. The space then opens up to an old-fashioned cocktail lounge that mixes turn of the century banquettes with refurbished industrial elements of old and new. Renowned Downtown artist Antony Zito of the 4 Heads Collective masterfully painted wall designs in a unique style that merges modern refinement with the master craftsmanship of a bygone era. Black and white photos, comfortable “shabby chic” furniture and design accents and a charming back room named “Grandpa’s Den” evoke the feel of an old-world drawing room.
“The concept came while I was at NYU and working as a floor manager at Ted Gibson, an upscale salon near the flatiron building,” says Laub. “Ted was a big influence and showed me the ropes with respect to running and operating a successful shop. When I met up with Boyd, we made the idea become a reality.”
Located at 339 10th Street between Avenue A and B (formerly Plan B, Boyd’s first nightlife venture), The Blind Barber is an old-fashioned gentleman’s barbershop and lounge featuring haircuts and cocktails. After 9:00 pm (6:00 pm on Sundays), the barber component closes and The Blind Barber functions as an inclusive lounge for those seeking a little something different from their nightlife experience. Besides a full-service bar, the Blind Barber will feature an eclectic collection of house specialty cocktails including the appropriately named Sweeny Todd (Jameson, egg whites, lemon juice, honey syrup, topped with grenadine and served over ice), Rum ‘n’ Rye (Overholt Rye, Goslings Rum, lime juice, Orgeat Syrup, served over ice) and Hot Heather (Corralejo tequila, lemon juice, agave syrup, grapefruit, pineapple, fresh ginger, served up) and five rotating house seasonal cocktails including Lemongrass Gimlet (Corralejo Tequila, lime juice, lemongrass syrup, fresh basil, served up) and Spiced & Stormy (spice-infused Goslings Rum, lime juice, fresh ginger, brown sugar, ginger ale, over ice). Roman-style pizzas by Gnocco will also be available to patrons, a perfect complement to the lounge’s classic and modern libations and its “Cocktail Hour” which will run from 6pm-9pm Monday-Friday.
The Blind Barber’s staff will offer hair cuts, shape up/trims, signature straight razor shaves and beard trimming daily (walk-ins are accepted). Handpicked by Laub, the barbershop will be one of the few places to exclusively feature Sachajuan hair products and men’s grooming products by Gentlemens Refinery, adding even more luxury to each offering. Besides the basics, Laub and his team are developing new grooming concepts such as the revitalizing Hangover Remedy Shave featuring essential oils that refresh after a night out. Of course there is a free cocktail with every haircut (although you might want to hold off on that drink if you are getting the Hangover Remedy Shave)!
Always one to inject creativity into each undertaking, The Blind Barber is Boyd’s fourth project in the East Village/Lower East Side area he calls home. Keeping all his ventures within the confines of these neighborhoods is important to him as it presents an opportunity to expand perceptions of locales synonymous with nightlife and culture. As with his other enterprises, The Blind Barber is sure to become one of the city’s premiere destinations, attracting locals, creatives and the adventurous to the downtown area.
“Opening up in the East Village and the Lower East Side excites me being that it has been my home for twelve years. Unlike any other neighborhood in New York City, I truly feel we have a stronger sense of community and energy that is unique to us. Creating concepts here fits for me and hopefully people are enjoying what we do because I sure am!”
· Trifecta! Publicist Successfully Plants 3 NYT Puff Pieces on New Local Bar [NYTPick]
· The Blind Barber [The Moment]
· A Buzz with the Booze [City Room]
· At Blind Barber, a Haircut and a Drink [NYT]