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John Fraser on Meatless Mondays, Possible Vegetarian Resto

HuffPo chats up Dovetail's John Fraser on his Meatless Mondays dinners, how he's trying to get the focus away from meat and proteins, and how the program has brought a new demographic to the restaurant. In fact, he's considering finding it a permanent home:

I would love to open an upper-echelon vegetarian or vegetable-focused restaurant -- basically what we offer on Monday as a stand-alone restaurant. I think it would be very successful in New York City. But location and size are the x-factor. I'm just not sure where to put it, and who to target to make it viable.
Hey, now that Jose Andres, Mario Batali, and Daniel Humm are big on this veggie train, why not? Meanwhile, Fraser wants to point out he's no animal lover: "...the reason we're doing this is not to save animals, or to protect the environment. It's about good, healthy food...it's so thrilling right now at the farmers market that any chef worth his salt can make vegetarian meals."
· How One Chef Is Moving Vegetables Center Stage [HuffPo]
· All Dovetail Coverage [~ENY~]

Dovetail

103 West 77th Street, Manhattan, NY 10024 (212) 362-3800 Visit Website

Dovetail

103 West 77th St., New York, NY

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