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Expensive Promotions

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2010_06_continental.jpgIt turns out the legendary $10 for 5 shots of anything promotion at Continental Bar is a money loser. Trigger the owner says Continental spends "$20,000 a year in shot glasses alone, but it brings them in to hopefully buy a beer or two...I needed some gimmick to attract a crowd. Some just buy a tray full of shots or just 5 shots and share them with their friends but generally speaking, I’m doing better than I was with the bands. I’m not killing or anything but I’m a hippie at heart and am just happy to be my own boss and make a living." [BB]


25 Third Ave, New York, NY 10003