clock menu more-arrow no yes mobile

Filed under:

Marketing Strategies

Here's a good marketing trick for vegan establishments, courtesy of Lulu's in the East Village. Don't put the word "vegan" anywhere. The gluten free set will find out anyway through word of mouth and the vegan-averse won't be scared off by the idea of soy soft serve. [PSFK]

Sign up for the newsletter Sign up for the Eater New York newsletter

The freshest news from the local food world