Bros Icing Bros, the new viral campaign from Smirnoff Ice wherein friends trick each other into pounding bottles of the hard lemonade on one knee, already has a few New York fans: the fun-loving offal-heads at Brooklyn butcher shop The Meathook. Check out numerous instances of the Williamsburg bros "icing" each other via the shop’s Twitpic and Yfrog accounts. [Twitpic,Yfrog, Bros Icing Bros]
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