Luke's Lobster Expands Lobster Roll Empire to UES

Luke's Lobster, the six month-old uber popular East Village lobster shack, is expanding. Nick Fox reports that Luke Holden, the 26 year-old son of a lobster man, is doing so well at his sliver of a shop that he's quitting his day job—kid was also a banker—and opening a new location in the old Etats Unis space on the Upper East Side. Of course the space will be much bigger, as the EVill location boasts just a handful of seats, and the menu will have some new additions like "fried clams and shrimp, French fries, and possibly crab and lobster cakes." The UES is not the obvious choice for a young kid slinging $14 lobster rolls downtown, but it is a shrewd one, given the nabe offers a new, untapped market.
· Luke's Lobster Spreads Uptown [Diner's Journal]
· All Luke's Lobster Coverage [~ENY~]