BLT Restaurant Group announces today that they're opening a new burger joint in NYC that will be an "updated version of the classic American burger joint, serving up a casual attitude, cool milkshakes and a variety of signature burgers...Rock ‘n’ roll music and flat-screen televisions with live sports will make these fun, energetic spots..." Cool milkshakes? Rock 'n' Roll music? Exciting! And original!
Problem is, since the BLT Restaurant Group can't actually use the BLT name for new restaurants following their split with celeb chef and namesake Laurent Tourondel, they need a new name for this and their other planned burger spots in LA and DC. Hence, a "Name Game" contest. The best potential name submitted to their site between April 5 - 30 wins $4,000.
· Tourondel OUT at BLT Fish, Steak, Prime, and Burger [~ENY~]