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Chef Branding

marcusdinnerpart.jpgThe Times spends some QT with Chef Marcus Samuelsson in his Harlem home during a recent dinner party. While Samuelsson preps to open Red Rooster, a healthy, vaguely soul food-inspired new restaurant in Central Harlem, he also reveals that he's got big branding aspirations: "Mr. Samuelsson — who, in the last few months, has completed a book tour, created a series of online videos for AOL and was a guest chef for the Obama administration’s first state dinner — is trying to become a brand in American popular food culture, “to hang with Daniel Boulud,” as he put it." [NYT]

Red Rooster

310 Lenox Avenue, Manhattan, NY 10027 (212) 792-9001 Visit Website

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