Filed under: The Name Game by Greg Morabito Dec 6, 2010, 8:17am EST Share this story Share this on Facebook Share this on Twitter Share All sharing options Share All sharing options for: The Name Game Pocket Flipboard Email Following a dispute with a similarly named bakery, mobile pastry operation Street Sweets has rebranded its self as Sweetery NYC. A lucky customer got $500 for thinking up the new name. [Midtown Lunch] More From Eater NY Sign up for the newsletter Eater NY Sign up for our newsletter. Thanks for signing up! Check your inbox for a welcome email. Email (required) Oops. Something went wrong. Please enter a valid email and try again. By submitting your email, you agree to our Terms and Privacy Notice. You can opt out at any time. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Subscribe The Latest NY Restaurant Comeback for Celebrity Chef Todd English Lasts a Month By Melissa McCart Faro, Once a Pasta ‘Star’ of Bushwick, Is Done By Luke Fortney The Hottest Pop-Ups in NYC Right Now By Emma Orlow and Eater Staff Filed under: A.M. Intel A Brooklyn Shake Shack Has a ‘Super Mario Bros.’ Themed Menu This Weekend By Emma Orlow The Michelin-Starred Atomix Team Opens a New Korean Restaurant — And More Openings By Luke Fortney and Emma Orlow One of Brooklyn’s Newest Food Halls Shutters With ‘Zero Notice’ After Four Months By Luke Fortney and Emma Orlow