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2010_12_cleansing.jpgHere's a new publicity gimmick: New York Burger Co., which is opening in a known to be cursed restaurant space on 23rd Street and 10th Avenue is holding a "ritual cleansing" of the restaurant space on Monday. They're bringing in a Buddhist priest, a Catholic priest, an Episcopal priest, and a rabbi to bless the place after they hold a Native American Purification and Cleansing Ritual. Whatever works, guys. [EaterWire]

470 West 23rd St., New York, NY