MIDTOWN WEST—As if 42nd Street can handle any more people on New Year's Eve, ESPACE announced that Jersey Shore star DJ Pauly D will bring his unique DJ talents for a special performance to help ring in 2011. It's still not clear what makes people spend so much money to hear a subpar talent push buttons, but who are we to challenge the video proof.
MEATPACKING DISTRICT— Provocateur may have missed out on Eater's New Year's Roundup, but owner Mike Satsky tells us that his most exclusive of nightclubs will be even more so for New Year's. Satsky says that "as most of our clients are in St. Barts, Florida, and Punta, we are having a small private celebration for our privileged clients that must be in New York City due to previous commitments. It's by invitation only and our seating starts at $1000 per person." Fun for the whole family. [EaterWire]
TUTHILLTOWN— Tragic news from upstate, as Ralph Erenzo, the founder of Tuthilltown Spirits, was involved in an accident on December 21, and is now in critical but stable condition at a hospital in Albany. Our thoughts to Ralph's family during this difficult time. [FITR]
FUN TIMES— If you have found it easier to get into some of the city's more popular nightclubs this week, it's not because you certainly became more popular or better looking. A nightlife operator tells Eater that the crowds that show up during the last ten days are "the bottom of the barrel." How nice of them to say! [EaterWire]
MEATPACKING DISTRICT— SNAP, the new sports bar where celebrities may have been, provides a fun lesson in getting publicity for a new bar. Step one, host a party for a celebrity, in this case rapper Talib Kweli. Step two, call a gossip column and report that an "incident" occurred between the guest of honor and his wife. Step three, make sure that the column includes the name of your bar and the event sponsor in exchange for the exclusive coverage. Step four is to just watch the money roll in. And now you know. [Page Six]
· Nightlife Coverage [~ENY~]