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Move Over Four Loko, Draught Cocktails Are On The Rise

It is often said that times of crisis are times of opportunity, so hats off to global spirits companies for taking advantage of Europe's recent economic woes by rolling out a new mojito product. How can there be a new mojito product? How about by pre-mixing it and serving it on tap! That's right, companies like Diageo have been rolling out the draught mojito across Spain, where a troubled economy has forced Spaniards to cut back on their drinking. The drink has been well received so far, primarily because they cost about 50% less than a regular mixed drink. So could it work here? Maybe if they Four Loko'd it and doubled the alcohol content and threw in a few servings of caffeine. It would certainly cut down on mixologist's trips to doctor.
· Draft Mojitos, Chicken Bags Emerge as By-Products of Euro Crisis [Bloomberg]
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