Throughout the New York City Food & Wine Festival this weekend, Eater welcomes bloggers, journalists and food world stars to our lounge at the Standard Hotel. As the peeps pass through, we're going to chat them up and spit out the dialogue here in this business, From the Eater Lounge. Right now: Food & Wine's Dana Cowin.
So what is the story with the iPad app? This technology is the essence of sexy, you get these really beautiful back-lit glowing pictures and the opportunity to do video, and incorporate all the content from the magazine. Food & Wine is all about fun, and we feel like the app was an opportunity to take the magazine and the content of the magazine and completely rethink it for a different medium. We didn’t take pictures of the magazine and just transcribe it over. We really rethought everything about how a recipe should work on an iPad, which is complicated because you really want it to be useful.